How to Market Your Transition to Practice Program to Maximize ROI

At ThriveAP we support and facilitate transition to practice education for individual providers and the facilities that employ them. As we work with employers to implement transition to practice (TTP) at their organization we are often asked, what’s next?

We are asked:

• How can I market my transition to practice program for optimal participant compliance?
• How can I reach net-new audiences with my transition to practice program advantages?
• How can I make sure the program has exposure for our greatest advantage and return on investment (ROI)?

In this ThriveTalks episode we will review, with our Director of Marketing, Sarah Maxwell, how you can maximize your TTP program ROI through proven marketing strategies/efforts.

Marketing Your Transition to Practice Program Like a Pro 

Read the ThriveTalks Transcription

Welcome to ThriveTalks. My name is Sarah Maxwell. I'm the Director of Marketing at ThriveAP. As we help employers and medical facilities operationalize transition to practice for their advanced practice providers we are often asked how they can market their transition to practice program and establish it as a best practice. 

That is what we're going to help with today. Today I'm going review a couple of tried and true best practices to help you market your transition to practice program at your organization and ensure you gain the greatest ROI.  Make sure that you're including your transition to practice program as an ad and a benefit in your open descriptions for roles.

1. Dedicated Landing Page

Create a dedicated landing page on your website or dedicated area on your website where this information is going to live. Make sure you're covering the key bases.

• What is the program?
• Why is the program important?
• Who should participate in the program
• How do they participate in the program?

2. Open Job Listings

Any job postings that you have open, make sure you're including the TTP program as part of your benefits package. It's a great supportive item and will attract better talent -  and talent that wants to stay. It will help retain them.

3. Social Media & Press

Make sure you're connecting with your communications or marketing team to discuss promotional opportunities that can be leveraged on social media or via a press release. Both are amazing opportunities. One is paid and one can be done completely organically, so you're going to have some more budget conversations, unfortunately, but these are smaller items that will make a big impact.

4. Internal Announcement

Make sure you send an internal announcement to all your department heads with details on what is this program who is eligible. They might have participants or advanced practice providers within their domain that would love to participate and it would represent a great opportunity for them. Make sure the leadership team understands the value they're going to receive and how their APPs can apply for your transition to practice program.

5. Formal Onboarding

Make it a key item that's discussed and reviewed during formal onboarding. We all know that formal onboarding process is crucial to the success of your Advanced Practice Providers. Make this something that you have to check off. You have to have this conversation, and that APPs know this is available for their support.

6. Internal Resources

Do you have a company-wide newsletter? Add it there. How about a company-wide app or intranet that everyone uses? This is an amazing spot where you can include a call out, a flyer, or an ad for the program. It's going to be super high visibility, and everybody at your company won't be able to miss it.

7. Internal Resources

The last tip I'll give you today is to collect testimonials from participants during the program as they progress. Use these quotes as video testimonials or call-outs that you can add to your website, that dedicated page you set up, or be able to include in further press releases, or on social channels. Additionally, you can announce these key accomplishments and achievements to your entire company. You can include these in the next newsletter.

Having key success metrics and powerful testimonials to back up the value of your transition to practice program is only going to further the value and make people more interested in having their advanced practice providers join.

That's all for today. I hope you can join us next time for ThriveTalks.

Marketing Your Transition to Practice Program: A Guide

Looking for something you can print off, or provide your marketing stakeholders, so you can create a marketing strategy based upon your specific goals? We put together this infographic to help guide you through the opportunities we would suggest when marketing your transition to practice program or curriculum.